TANQUERAY & ALVIN CAILAN - DAMN FANCY BURGER COLLABORATION
CREATIVE DIRECTOR / PRODUCER

To bring Tanqueray’s Damn Fancy initiative to life the brand was partnered with celebrity Chef Alvin Cailan to create an exclusive menu highlighting Tanqueray London Dry Gin.

Chef Alvin created a custom Damn Fancy Burger and accompanying signature Black Pepper Gin Rickey cocktail. This limited edition menu debuted at Family Style and was exclusively available within a custom built activation space.

A bespoke influencer initiative was created to expand the reach of the campaign. 150 high level influencers and media received personalized invitations featuring gifts and VIP tickets to Family Style courtesy of Tanqueray and Alvin.

Influencers and attendees were able to impactfully engage with the brand and each other through specially curated Tanqueray branded bars and lounges located in both GA and VIP areas of the festival.

Fans of both Alvin and Tanqueray who were unable to attend the festival were able to recreate this Damn Fancy experience at home by following detailed recipes shared by both Alvin and the brand on social media.

UPROXX Press Feature

@AlvinCailan
@TanqerayUSA

Recap of Alvin Cailan & Tanqueray’s Partnership Activation at Family Style 2022

Print & Digital Assets Created for the Campaign

Tanqueray’s Activations at Family Style